Free Access | June 2000

The Portrayal of the World Bank in the Daily Press: A case study of Uganda

Authors/Editors:

Abstract:

This research intends to analyze how the Bank is perceived. The Bank is identified perversely in Africa with Structural Adjustment Programs and conditionality, rather than opportunity. This has confused the role of the Bank in the minds of Africans and eclipsed the investment and direct poverty work the Bank has done. This research aimed to: Establish how the World Bank is portrayed in the daily press in Uganda; determine what is covered, and what is the source of information covered; to examine obstacles hindering World Bank coverage; examine the content of articles carried about the World Bank; Identify factors that influence World Bank coverage; make recommendations to improve partnership with media, bearing in mind the agenda-setting role of media. This research will use both primary data and secondary data drawn from The World Bank, Uganda Client Survey 1999, press clippings, and a questionnaire. The approach used in this study is Content Analysis. Secondly, this study uses a questionnaire which is fill out by media practitioners. A questionnaire is designed to help derive relevant information pertinent to this study.